SamTraveler - Kickstarter is basically a crowd funding website where people with ideas for new products or projects can ask for funds, and other people who are interested in such projects can pledge any amount they want, usually gaining some perks out of it.
For instance, there might be a person who wants to develop a new iPhone game, and she needs $10,000 to do it. She creates a Kickstarter project, and people can pledge any amount they want. In order to incentivize pledges the project starter can give some rewards away. For example, pledges over $5 could get the name included in the credits of the game, and credits over $100 would receive a collectors edition of the game.
As for the types of project you can fund, the sky is the limit. You’ll find projects for games, movies, documentaries, gadgets, websites, books, art, etc.
Now here’s what caught my attention last week: the official Kickstarter blog had a post where they described a 24-hour period where two of their projects raised over $1 million in funds. Here’s a quote:
There are crazy days and then there are days like yesterday. Kickstarter has experienced some frantic hours but nothing like what happened in the 24-hour span between Wednesday at 6:54pm and Thursday at 6:44pm. Two million-dollar projects, a major political speech involving Kickstarter, an amazing band launching a project for a comeback 20 years in the making… the list goes on. Here’s a minute-by-minute breakdown of the day’s events.
That post opened my eyes to the potential of this model.
Obviously if you go to the website right now and start a project out of no where, with no planning whatsoever, you’ll probably raise $10 or so. But if you study the other projects and understand how you can make this work for yourself I am guessing you would be able to raise a significant amount of money.
The key is obviously to find something that other people would be interested in and would be willing to donate some money to make it see the light of the day.
Something to keep an eye on.
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