Sam Traveler - A couple of years ago Delicious was one of the most popular social bookmarking sites around. Many Internet users loved it, and bloggers and webmasters always aimed to get featured on its homepage, as it would deliver a lot of traffic and backlinks.
I got on the front page a couple of times, and it resulted in thousands of extra visitors, and anywhere from a dozen up to one hundred new backlinks to my article, which further increased the search rankings and organic traffic.
Then the site started declining. I guess partly because Yahoo! purchased it… and partly because social bookmarking in general was losing its appeal.
It was going so bad that a couple of months ago Yahoo! announced it would be closing the site. Luckily two guys, Steven Chen and Chad Hurley (YouTube founders), heard the news and decided to buy it from Yahoo!.
The plan? To make Delicious shine again and make the mainstream adopt it as a news discovering tool. Here’s a quote from a recent article on the NY Times:
“What we plan to do,” Mr. Hurley said in an interview here last week, “is try to introduce Delicious to the rest of the world.”At heart, they say, the revamped service will still resemble the original Delicious when it opens to the public, which Mr. Chen and Mr. Hurley said would happen later this year. But their blueprint involves an overhaul of the site’s design and the software and the systems used to tag and organize links.The home page would feature browseable “stacks,” or collections of related images, videos and links shared around topical events. The site would also make personalized recommendations for users, based on their sharing habits. “We want to simplify things visually, mainstream the product and make it easier for people to understand what they’re doing,” Mr. Hurley said.
The article has more details regarding how they plan to change Delicious, so check it out.
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