Sam Traveler - I am a big fan of measuring and tracking things. Sure, I admit it’s a pain to collect the data and analyze it, but I know how important it is to my business, or pretty much to any of my endeavors (e.g., losing weight, getting better at a sport, and so on).
If you are not yet sold on the importance or tracking things, or if you would like to know what exactly you should be tracking as a blogger/webmaster or online entrepreneur, then check out this presentation I came across a week ago or so.
It’s called The 15 Most Critical Metrics for Internet Marketers. Right on the first slides you’ll come across a motto by Peter Drucker (a famous business/management consultant and author) which I like a lot: “If you can’t measure it, you can’t improve it.”
Below you’ll find the whole presentation. Enjoy.
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